The latest Build Up event on Data and Reporting: Evidencing your Greatness took place last week. Hosted by Build Up Committee Member Isabelle Galley, AECOM, with our guest Kat Elliott from Mezzo Labs.
The talk was on the back of our first Build up event at the start of the year where we workshopped how marketers can be taken more seriously. One of the things that came to the fore was about how we can evidence the value and insights that we bring as marcomms professionals to our businesses, so getting to grips with data and reporting is a key part of making this happen. You can watch a replay of the session here.
