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Building Mar/Comms Teams in a Shifting World

Image credits @Damian Griffiths

How to Get Untangled: Building mar/comms teams in a shifting world

Our recent in-person event saw 32 built environment marcomms pros come together at the rather grand setting of Donald Insall Associates’ office in central London to figure out “How to Get Untangled: Building mar/comms teams in a shifting world”.

Build-Up committee members Rachel Birchmore, Renée O'Drobinak and Ayo Abbas led the discussions across three broad themes:

  • Leadership: being aware of business needs, communicating your value and building relationships

  • The marketing mix: identifying the right skill mix for your organization, whether to hire in-house or work with freelancers and what sort of attributes to look out for in candidates

  • Developing your career: finding your personal USP and getting creative about your professional development

The workshop was set up in what we will now coin as ‘the fishbowl’ to allow those eager to join the discussion to take a seat in the bowl (the middle)!

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